Revamping a Brand in a Crowded Marketplace

A boutique training consultancy charts new growth in the digital age.

Brands do not stagnate in rapidly evolving times. A successful company rides on these waves of change to leverage new opportunities and chart new frontiers for growth.

Leading a brand transformation and revamp of Training Edge International, a 12-year-old boutique training consultancy, we created and implemented and integrated branding and marketing campaign that included the design of a responsive website, logo, EDM and corporate marketing collaterals.

Because a brand revamp is more than just it's visual identity, we consolidated 12 years of thought leadership from 30+ world renowned corporate trainers and established an active media presence on social media, print media and traditional media. This culminated in the publication of three e-books on the key knowledge pillars.

Training Edge is prepared to thrive in the digital age and continue it's empowerment for thousands of professionals from Asia's top companies such as Hilton, Standard Chartered, Knight Frank, Gucci, Singapore Airlines, IBM and SAP.